Friday, March 23, 2007

Week 4

This weeks lecture was scheduled to be on the "History of the Internet" followed by part two of the screening of "Alphaville". Instead we had guest speakers from a Public Relations firm, one of whom is a graduate of Griffith University. She spoke about her experiences at Uni, how to network and make contacts in the real world and her daily activities in Public Relations.

Many of what was said didn't really apply to me because I'm not doing a Journalism degree. However it did give me an insight into the life of a PR person and some useful advice to keep in mind during and after Uni, such as the importance of: dressing appropriately, and how we present ourselves to others.


We did get to watch the second half of Jean-Luc Goddard's 1965 film "Alphaville" which continued on from the previous lecture. The film follows the theme of French new wave cinema (which we looked at in week 2 when we viewed Chris Marker's "La Jetee"), and also combines elements of science fiction. The film is set in a futuristic society on another planet controlled by a computer system, Alpha 60, which outlawed all human emotions and individual forms of expression.

The movie was in French with English subtitles and I didn't really like the voice of the computer Alpha 60, because of this I lost interest in the film from time to time and as a result I couldn't follow the plot. However I watched the film again in Google Video and found that it made more sense to me the second time round.


Alphaville

This weeks tutorial tasks were: search the library catalogue through the University website and find 3 academic articles which relate to the essay topic of our choice; complete a Scavenger Hunt by using a search engine other than Google; and answer a series of questions about search engines.

Normally I would use the search engine Google almost exclusively, so it was interesting to use other search engines. To complete the Scavenger Hunt I used the following search engines:

Most of the search engines were similar in aspects, but I am more familiar with Google and will continue to use it more than anything else.


Scavenger Hunt

Q. What is the weight of the world's biggest pumpkin?
A. The heaviest pumpkin ever grown to date was by Ron Wallace from Rhode Island on October 7 2006 and weighed a massive 681.3 Kg. (http://www.pumpkinnook.com/giants/record.htm)

Q.
What is the best way (quickest, most reliable) to contact Grant Hackett?
A.
The best way to contact Grant Hackett would be through his agent Lisa Stallard of International Quarterback. ph: 07 3252 2311
email:lisa@iqsport.com.au (http://www.speakerdirect.com.au/Default.aspx?)

Q. What is the length of a giraffe's tongue?
A. The average length of a giraffe's tongue is between 46cm-50cm.
(http://www.sandiegozoo.org/animalbytes/t-giraffe.html)

Q. How would you define the word 'ontology'? In your own words what does it really mean?
A.Ontology is the philosophical study of existence.
(http://epress.unu.edu.au/info_systems/mobile_devices/ch03s03.html)

Q. What was David Cronenberg's first feature film?
A. David Cronenberg's first feature film was 'Shivers' (1975).
(http://www.salon.com/people/bc/1999/11/30/cronenberg/)

Q. When was the original 'Hacker's Manifesto' written?
A. The original 'Hacker's Manifesto' was written on January 8, 1986
.(http://www.mala.bc.ca/~soules/media112/hacker.htm)

Q.
Why do all phone numbers in Hollywood films start with '555'?
A. The main reason most Hollywood telephone numbers begin with the prefix 555 is to prevent the accidental use of real telephone numbers as there have been many reported incidents of people calling the numbers used in films.

(http://en.wikipedia.org/wiki/555_telephone_number)

Q.
What is the cheapest form of travel from Crete to Rhodes?
A. The cheapest form of travel between Crete and Rhodes is ferry.
(http://www.greektravel.com/islands.htm)

Q. What song was top of the Australian Pop Charts this week in 1965?
A. The song top of the Australian Pop Charts was "I'll Never Find Another You" by The Seekers.
(http://www.onmc.iinet.net.au/topspot/1965.htm)

Q. Which Brisbane band includes Stephen Stockwell on keyboards and vocals?
A. The Brisbane band that has Stephen Stockwell on keyboards and vocals is The Black Assassins.

(http://www.members.optusnet.com.au/toxicoh/blackas.htm)


Search engines:

Q. What is a search engine?
A. A search engine is a program that searches web pages for documents and provides a list of the documents where the keywords can be found. (
smartbizconnection.com/advertising_glossary_index.htm)

Q. How do search engines rank the stuff they find on the Internet?
A. Search engines rank sites based on the number of times the key word appears in a text or heading, and the number of other sites they are linked to.
(http://www.boutell.com/newfaq/misc/searchworks.html)

Q. Who, or what, makes one page (that you might get in your search results) more useful than another one, so that it is put at the top of your search results?
A. The order of the search results is determined by a ranking algorithm which looks at where the keywords are placed in a text, i.e. A website with the keyword in a heading is ranked higher than if the keyword was found in the body of a text.
(http://www.pandia.com/marketing101/index.html)

Q. What are some of your favourite search engines? Why do you like one more than others?
A. My favourite search engine is Google, mainly because I am more familiar with it than others. I find it easy to use and can generally find what I am looking for in the first few pages.

Q. Can you find some current news stories about search engines?
A. The following websites contain news articles related to search engines:

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